Searching for free-traffic at POD sites is no foreign to T-shirt sellers. However, not everyone knows how not to invest too much in advertising tools but still increase revenue steadily. Do not miss this article that will synthesize platforms, the online marketplaces with billions and millions of people visit per month, which is an opportunity for you to lead free-traffic to your store.
For Dropshipping and POD store owners, running Facebook ads is a familiar way to have the orders and drive traffic back to your website. However, as advertising on Facebook becomes more expensive and not easy at all, finding large sources from POD platforms in the market to increase traffic is essential.
The simple ways to drive free traffic from Print On Demand (POD) platforms is upselling and cross-sell products. Although this approach may not bring a huge amount of free traffic, many t-shirt sellers have tried it and the results were unexpected.
Simply put: your customer is watching product A. After they click the Add to Cart button to add A to their cart, a popup will appear introducing them products B, C, D. If they think that B is satisfied, they may click on it to see detailed information. By upsell, you can entice customers to watch more product pages in the store.
Cross-sell is also similar. However, instead of showing the popup, cross-sell products will appear above the Add to Cart button. To upsell and cross-sell, you can install the Boost Upsell app for the store. This app is available on the ShopBase App Store and is completely free.
Keep going back to t-shirts and just swinging around t-shirts. With experience that our big customers shared with us, BUYTEEDESIGN will share with you the T-shirt selling platforms with the best free traffic.
Each platform will have its strengths such as gift cards, birthday cards, posters on Zazzle or Threadless. With the t-shirt advantage like Sunforg, Teespring, Redbubble, Spreadshirt, Merch By Amazon, and Esty platform. Generally, the big players on the market today are Teespring, Redbubble, Merch By Amazon. Additionally, there are also strong platforms for remarketing such as Sunforg, Redbubble.
1. Merch By Amazon
Merch By Amazon has nearly 250 million members & supermassive organic traffic, which ranks among the top 5 most visited websites in the US.
If you have an account on this marketplace, you just need to upload a PNG on the website then you may have the order immediately. Because the amount of free traffic here is super huge, so you will have the potential to sell a lot of t-shirts without having to promote. The advantage here is you just rely on Amazon’s organic traffic but still make profits quickly without having to spend money to run ads like selling on other platforms.
However, because of these reasons, many negative issues occurred such as excessive sellers leading to fierce competition, Sellers copy each other’s samples (clones) rampant sale on Merch By Amazon, even dumping.
Summary, the reputation of Merch By Amazon platform is extremely high, which positively affects conversion rates that t-shirt sellers must try.
T-shirt designs uploading on Teepublic tends to rank high on Google. Checking the traffic of this website shows that the source of traffic is mainly from the US, with about 4 million visitors a month, a large number of potential customers.
About the advantages of Teepublic, this is easy to use and only takes a few seconds to upload a design on Teepublic, compared with a few minutes when we upload to Sunfrog, Teespring, Teezily, Redbubble, etc. It seems this is just a small problem, but if you have thousands of shirts to upload, Teepublic does a great job!
Most importantly is still the SEO advantage when using Teepublic. Teepublic doesn’t run Google Shopping ads, but it seems that the website still ranks high in many cases, which means your designs will show up in Google search and Google images result quickly because the keyword in this platform is easy to get to the top of Google. Additionally, Teepublic also has a large email list that they reach the customer almost every day, which drives the traffic back to the website steadily. Your design will be affected by helping you automate sales. Plus, the Paypal payment method is also faster.
However, the downside of Teepublic is low income. Products on Teepublic regularly discount the sale of more items. The price of a regular t-shirt is $20, but they often drop the price to $14, then for each shirt sold, you can only receive $2 to $8. Even though you cannot increase the price because this platform does not allow you to do it.
In short, Teepublic has a low price, high traffic from the US, UK, Canada, good SEO and a high rank on Google. As a result, the ability to sell products from this free traffic is quite large. If you are selling t-shirts on other sites like Teespring, Sunfrog, Teezily and waiting for free traffic, then do not miss out Teepublic cause the performance may surprise you!
Redbubble‘s process is the same as Teepublic and Merch By Amazon (you upload designs, the dropshipping owner will print and ship, and after that, you get paid). Redbubble allows you to sell a wide range of goods that Merch By Amazon does not have as phone cases, posters, mugs, robes, etc.
The favourable condition of using this platform firstly is SEO, cause Redbubble runs Google shopping ads to rank those products on Google, so the website usually appears at the top of search results. Redbubble also runs remarketing ads, which can be annoying for customers, but it seems relatively effective in attracting people to visit back the website and make a purchase. Redbubble’s traffic is relatively large and stable at about 18 million traffic for a month, with a strong marketing team sending emails to customers regularly. One of our customers tested by uploading 500 designs, luckily that a day already had 5-10 orders, but sometimes there are a few one. Finally, it’s fast and reliable payment via Paypal and Payoneer.
Contrarily, the number of customer hits is lower than Merch By Amazon (and therefore, also lower revenue than Merch By Amazon). Down to earth, Redbubble simply can’t bring the customer base as Merch By Amazon can. Also, it’s easy to get your account locked out even though you didn’t do anything. The posting time is quite long (about 4 minutes), slower than Teepublic (only 1 minute) and the revenue is also lower than Merch By Amazon. The profit will be about 15-20% of a product sold. You can increase it to 25-30%, but the price will be high and difficult to sell.
Teespring is a special POD marketplace for T-shirt sellers, just like the others. In general, Teespring is a reputable t-shirt selling platform, high organic traffic, a quite good conversion rate, and the terms of service are attentive to customers. Up to now, Teespring has built its market becoming larger, so you can take advantage of this free traffic from sources as:
– From Google (the amount of traffic is slightly less than Amazon and Redbubble), but your design ability up to top Google search is still quite high
– From Teespring platform, organic traffic is big (more than 10 million traffic for a month), so your design will be seen by many people, and purchasing power will rise
– From Boosted Network, Teespring will automatically put your designs on eBay, Walmart, Amazon, etc. These sites have tremendous traffic, so the possibility of your selling goods is also highly appreciated
In general, Teespring has many good traffic sources. If you have gorgeous designs, you should post them on Teespring, and just wait for money to come to your pocket!
The pros and cons of Spreadshirt are the same as the aforementioned platforms and the amount of free traffic on the website is identified quite good. Even though its traffic is still not as good as Teepublic and Teespring, this platform still has a certain number of customers visiting. Besides, the website always updates new trends, the website’s interface is easy for sellers to reference new designs to catch the trend as well as research ideas. Another good point of Spreadshirt is that you can refer to the keywords right on the website to compare the competition to optimize SEO.
Zazzle is an online marketplace that allows designers to offer their artwork on custom products. Founded in 1999, the platform currently attracts more than 30 million visitors and is available worldwide. This platform specializes in posters and gift cards more, the majority of key words focus on gift cards and canvas. However, you can also find ideas from unique, strange and beautiful designs on this website.
In general, all of the platforms are all popular in the POD marketplace. Just upload your design artwork, create a campaign with that product template, and set the price and promote them. When you become a platform collaborator, you will earn a commission for every shirt sold.
In conclusion, each platform has its advantages and disadvantages, depending on the product, you can choose the right platform for your selling product. The goal is always to make a profit, so choose the right markets for you to focus on and move on. Last but not least, please pay close attention to keywords that are less competitive and easy to do!